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Watch the What is Supply Chain Management? Definition and Introduction and Module 1: What is Supply Chain Management? videos at the bottom of this page
- Watch the "What is Supply Chain Management? Definition and Introduction" and "Module 1: What is Supply Chain Management?" videos at the bottom of this page and explain what you learned from them. Fully explain the following topics: supply chain, supply chain management, benefits of effective supply chain management, supply chain integration, and the key processes of supply chain management.
- Explain which distribution intensity level (intensive, selective, or exclusive) is used for the following products and why: Snickers candy bars, Tesla electric vehicles, Old Spice deodorant, Gucci hand bags, and Whirlpool refrigerator.
- Watch the "Marketing: Channels of Distribution" and "Episode 56: Types of Distribution Channel Intermediaries" videos at the bottom of this page and explain what you learned about the new product development process. Fully explain the following topics: channel of distribution, channel members (intermediaries), each of the types of utility performed by channel intermediaries, each of the types of intermediaries, and each of the marketing channels for consumer products.
- Watch the "Retailing" and "Topic 15.3 Classifying Retailers - Ownership" videos at the bottom of this page and explain what you learned from them. Fully explain the following topics: retailing, each of the ways in which retailers can be classified, each of the types of retailers based on ownership arrangement, and each of the types in-store retailers. Give an example of a retailer (other than those in the textbook) for each of the types of in-store retailers.
- Watch the "Retailing" and "The 6P's of Marketing" videos at the bottom of this page and explain what you learned from them. Fully explain the following topics: retailing mix, each of the six parts of the retailing mix, brand cannibalization, destination store, factors that affect a store's atmosphere, store layout, and the retailing decisions for service industries.
https://youtu.be/aOT4Wnuv3E8 https://youtu.be/lPfNFcmmKeU https://youtu.be/VcGR5dPpeME https://youtu.be/w7x2mkuWrG4 https://youtu.be/VfmlfOGT1v4 https://youtu.be/CGJRLsj3j5Y https://youtu.be/uUlTwbCI92o https://youtu.be/lZPO5RclZEo https://youtu.be/Mi1QBxVjZAw
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