Question
Watch the YouTube video Creative is King by Dan Wardrope. (the link to the video is found in week 10 learning module). In this video,
Watch the YouTube video "Creative is King" by Dan Wardrope. (the link to the video is found in week 10 learning module). In this video, there will be a link to another short video to watch to fully understand creative aspects of advertising.
Once you watch the videos, write a short paper (about 1 page in length - double spaced) that addresses the following elements:
- What is meant by "The Creative"?
- How has the creative element changed since 2014?
- Hooks
- Ad copy
- The way you speak to customers
- The call to action
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Electronic Commerce
Authors: Gary Schneider
9th edition
538469242, 978-0538469241
