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Watch this short video on lip care brand Carmex: https://www.viddler.com/embed/64abee32 Answer the following questions: What factors contribute to Carmex pricing? How does Carmex pricing compare

Watch this short video on lip care brand Carmex: https://www.viddler.com/embed/64abee32

Answer the following questions:

What factors contribute to Carmex pricing?

How does Carmex pricing compare to competitors?

Does developing a premium-priced product for Carmex makes sense?

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