Question
Watch Video #2 and Video #3 (Links are down) Most of the food and beverage marketing dollars spent are for relatively unhealthy, highly processed, or
Watch Video #2 and Video #3 (Links are down)
Most of the food and beverage marketing dollars spent are for relatively unhealthy, highly processed, or "junky" foods, with comparatively fewer dollars going to marketing healthier food choices. Why?What strategies do "junky" foods use in their marketing strategies to "reach" their audiences? Why do you think these strategies work?
- Link to Video #2:https://youtu.be/WYFnRk_3XLk
- Link to Video #3 :https://youtu.be/PWOcP-bXuO8
Course Name: Integrated Cases in Marketing
Answers should contain 0% of plag iarism, please!
Answer to be long please
Many thanks
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
