Question
Watch Video #2 and Video #3. Most of the food and beverage marketing dollars spent are for relatively unhealthy, highly processed, or junky foods, with
Watch Video #2 and Video #3. Most of the food and beverage marketing dollars spent are for relatively unhealthy, highly processed, or "junky" foods, with comparatively fewer dollars going to marketing healthier food choices. Why?What strategies do "junky" foods use in their marketing strategies to "reach" their audiences? Why do you think these strategies work?
Video #2https://www.youtube.com/watch?v=WYFnRk_3XLk&feature=emb_logo
Video #3https://www.youtube.com/watch?v=PWOcP-bXuO8&feature=emb_logo
Thats all information i have, please provide details as much as possible.
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
