watchcontroversial commercials from Cheerios.

https://youtu.be/9v5HSdiyNbg

• What was the goal of the campaign?
• Was the campaign a success? Why? Include the factors upon which you based your analysis.
• Did any aspect of this campaign fall short? Why?
• Did this campaign go viral? Explain.
• Explain Integrated Marketing Communication (IMC) strategies, and describe how the company used them in the campaign?
• Was the company able to replicate its success in subsequent campaigns?

Reference:

https://youtu.be/9v5HSdiyNbg