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Waterway Inc. is the only player in the classy snow shovel market. The variety of shovel designs includes camouflage ( both green and pink, of
Waterway Inc. is the only player in the classy snow shovel market. The variety of shovel designs includes camouflage both green and pink, of course snowman, beach, and northern lights. Waterway purchases basic aluminum snow shovels from a supplier, applies its durable designs, and sells the shovels for $ each. Last year, the company generated $ in operating income, based on the following details.
Sales volume in units
Operating expenses
DM cost per unit
DL cost per unit
VariableMOH per unit
FixedMOH per unit
$
$
$
$
$
This year, the company realizes that its operating expenses will increase by $ and its direct labor costs will increase by per unit.
What markup percentage on total cost will the company need to use this year to generate $ in operating income while increasing sales volume by If the company's asset base is $ what is the ROI earned under this scenario? Round answers to decimal places, eg
Markup percentage
ROI
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