Ways to Build Twitter Following Read through the following Social Media Examiner website and answer the questions that follow. WEBSITE: http://www.socialmediaexaminer.com/how-to-grow-a-twitter-following/

QUESTIONS: 1. If you were to start a Twitter in addition to your Facebook page, what type of content would you post?

2. How would it be different from Facebook content?

Assignment2.7

B2B Marketing with Webinars/Podcasts

Social Media Examiner is a website that has a lot to offer businesses. They are a company that has established itself as the industry expert in social media by curating content that is of value to other businesses and industry experts. They make money through their conferences and educational materialsbut you wouldn't know it. You would think they are a company that just gives people free things. That's because they do their job well.

The trouble with B2B marketing is that it is not as simple as putting up funny/relatable content. Businesses need to see you establish yourself as a true expert in the industry in which you are being social. Webinars and podcasts are a great way to establish yourself as such an expert.

Don't worry, you are not going to be making a webinar or podcast, but rather you are going to look at Social Media Examiner and evaluate how they add value to a business.

Directions:

1. Look through the podcasts section of Social Media Examiner: http://www.socialmediaexaminer.com/podcasts/.
2. Listen to a podcast or two (this will be used for the next assignment as well).
3. Answer the questions below.

Questions:

What did you learn from the podcast/podcasts to which you listened?

How does this add value to a business? Why would a business want to follow Social Media Examiner?

If you wanted to a podcast or webinar, plan out the steps that you would take to implement that: