We also examined culture from the perspective of the celebrity endorser and the advertisement content. For this discussion, you will watch a TEDx Talk on advertising and cultural complexity. This video focuses on the mindset and creativity of the individual creator of the advertising campaign. Watch the video: TEDxTalks. (2013, October 21). Advertising and cultural complexity | Veda Partalo | TEDxUConn [Video].

.https://www.youtube.com/watch?v=HhzvEBJ9fEA

Discuss how your culture and values influenced your choices for branding and promoting the AGRI Venture products. If you were the IMC program manager, what other factors do you think should be considered to address threats or weaknesses in the advertising and promotion strategy? What other strengths and opportunities pertaining to the advertising and promotion strategy can be considered?