We are an agency and we just got several projects from different clients. Acting as the Art Director, I will assign each student one among the above web site development project to create. Each phase of the development will have to be validated prior to start the following one. You will prepare a presentation for phase 1 and 2.In phase 3 and 4 you will create the website. Phase 1 MANDATE DEFINITION: First sight (a priori) What you know about the project What you know about the sphere of activity

What you know about the market What you know about the potential users Preliminary research Verify if what you think you know is true Research the type of project Research the sphere of activity and the market Research about the users Client meeting(brief) Client's primary goals and objectives (inform, promote, sell, etc.?) What need will the product fill? What are the secondary goals and objectives (short, medium and long term) What is the target segment(s)? What about the market and environments? What does the client wants done (web site, business card, etc. ?) Does the client have an idea what he wants? Does the client have examples of what he would like? What is possible and impossible? (constraints) What image does the client want to present (serious, funny, trustworthy, etc.?) What is the actual image (according to the client) What is the perceived image (according to the environments: competition, suppliers, etc.)? Does the client have stationaries? Does the client have existing promotional material? Does the client have content material (text, images, video, etc.)? What is the client's deadline? What is the client's budget? Research : Based on preliminary work, client meeting and further research

short client history