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We are bound to follow daily metrics of our game in order to create the best experience. Monitoring daily metrics helps us understand how players

We are bound to follow daily metrics of our game in order to create the best experience. Monitoring
daily metrics helps us understand how players are interacting with our game and enables us to make
informed decisions. Below, there are some terminologies and you are expected to search and
understand them.
DAU: Daily Active User
ARPDAU: Average Revenue per Daily Active User
Retention(x): Percentage of users who returned to play the game on specifically x days after their
install.
Assume there is an A/B test for your new game. There are daily 10.000 installs for each variant and
some metrics of A/B variants are given below:

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