We are looking to make a travel services app that provides activities related to hiking and biking in South Korea. In addition, the app can make full use of the existing product line to develop trip-related products (hiking and biking) on The app.

Discuss aboutProduct concept development - develop 4-5 concepts

All references are needed.

There is some information about what we want to make:

(1) South Korea is a geographically small country that is ideal for domestic trekking on mini-vacations;

(2) In South Korea, the urban population is dense, and office workers are under great pressure and work intensity. It is a relaxing choice to go hiking or riding around the city during a short holiday, which can get close to nature and temporarily break away from the crowded and pressure of the city. Short-term hiking will be the holiday trend of urban people in the future

Company introduction

(1) 6.3 million Korean users are using for travel, 950,000 comments and 4.25 million travel schedules. A large number of users and wide awareness will be great for developing and marketing derivatives;

(2) Best App on Google Play Store in 2018, selected as Travel App of the Day by Apple App Store in 2018. Being recognized by Google and Apple stores, and showing your product on a larger platform, makes it easier to raise awareness and open up the market.

FOCUS and AREA:

(1) Currently, there is no app about hiking in the Korean market. This is a new market and we can seize the opportunity to occupy the market. For the company, it is a Greenfield market with development potential.

(2) The app provides travel services such as air ticket reservation and hotel reservation. However, it does not provide activities related to hiking and biking. In addition, the app can make full use of the existing product line to develop trip-related products (hiking and biking) on The app.

GOALS and OBJECTIVES:

(1) The main goal of the walking and cycling product is to provide a travel service platform for users living in Korea who want to take short trips during weekends or mini-holidays. Recommend hiking and cycling routes and destinations, route navigation, equipment rental and other services to users;

(2) We will launch different routes according to the seasonal temperature, natural scenery and other changes, so that users can constantly try new and interesting routes. In addition, equipment and tools required by different routes will be different, such as trekking poles, backpacks and other equipment may be needed for mountain climbing. According to the route chosen by users, we will provide relevant equipment rental for users. These services will be as a package to charge a certain fee as the company's profit;

(3) The app is not only a guide for users to travel, but also helps solo travelers find companions to travel with. Help users with similar interests to find clubs and organizations while also helping to bring more users to .

4We want people living in cities to have more opportunities to get in touch with nature and exercise through our hiking and cycling products.

All references are needed.