We are planning on introducing a new product for Jollibee Restaurant, Specifically make new flavors of pies such as Kaldereta and Yema Pie.

Our Media Strategy:

1. The media strategy for Jollibee's new Kaldereta and Yema Pies should focus on reaching the brand's target audience through a combination of traditional and digital media channels. One platform that could be particularly effective in reaching the target audience is social media, specifically Online Communication Applications.

2. Social Network are both highly visual platforms that allow Jollibee to showcase the new pies through high-quality photos and videos. These platforms also offer the ability to target specific audiences based on factors such as age, location, and interests. This allows Jollibee to reach its desired audience of Filipino food lovers and adventurous snackers in a cost-effective manner.

3. In addition to organic posts, Jollibee could also consider using paid advertising on social media platforms. This would allow the brand to reach a wider audience beyond its existing followers and generate buzz around the new pies. Social media advertising also offers a variety of targeting options to ensure the ads are being served to the most relevant audience.

4. Another platform that could be effective in promoting In Social media. Jollibee could create short videos showcasing the pies being made or featuring influencers and brand ambassadors trying the pies. These videos could then be promoted through Social Media advertising, targeting audiences who are likely to be interested in Jollibee's new flavor offerings.

5. Finally, Jollibee could consider using out-of-home advertising to generate awareness and drive traffic to its stores. Billboards, transit ads, and other outdoor advertising mediums could be used to showcase the new pies and generate buzz around the new flavors.

Overall, the media strategy for Jollibee's new Kaldereta and Yema Pies should focus on using a combination of traditional and digital media channels to reach the target audience and generate excitement around the new flavors. By leveraging social media advertising, Jollibee can create a comprehensive media campaign that reaches customers at multiple touchpoints and encourages them to try the new pies.

Please answer the following questions:

- Create A Media Plan and Schedule

- Advertising Budget Allocation

- Campaign Monitoring and Control

Please Cite Your References.