We are suppose to use the companys in the attachment balance sheet detective and match it with the correct letter on the balance sheet. The balance sheet detective worksheet attachment is what we are to use to match the company with the balance sheet numbers and provide 2 reasons why we choose to match that company with those numbers. teacher gave us freebie. Google is letter F because it has low inventory and high cash flow.

BALANCE SHEET DETECTIVE Company EDF Google HJ Heintz InBev SA Jerini AG Mittal Steel Thai Airways Telecom Malaysia Trans Canada Balance Sheet A F E C G B I H D Clue #1 Clue #2 D O N O T C O PY Balance Sheet Detective 05/2011-5791 This case was written by Elizabeth Demers, Assistant Professor of Accounting and Control at INSEAD. It is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. Copyright 2011 INSEAD TO ORDER COPIES OF INSEAD CASES, SEE DETAILS ON THE BACK COVER. COPIES MAY NOT BE MADE WITHOUT PERMISSION. NO PART OF THIS PUBLICATION MAY BE COPIED, STORED, TRANSMITTED, REPRODUCED OR DISTRIBUTED IN ANY FORM OR MEDIUM WHATSOEVER WITHOUT THE PERMISSION OF THE COPYRIGHT OWNER. Exhibit 1 shows the common-size, fiscal year 2005 balance sheets of 9 companies operating in different industries and headquartered in various countries, as described below. Use your economic intuition and the financial information cues provided in the common-size balance sheets to match the companies and industries described below with those depicted in the exhibit. O PY EDF (France) Electricit de France (EDF) is a large French utility company that was recently privatized via an initial public offering. The company's principal activity is the generation, transmission, distribution, import and export of electricity and other forms of energy. The Group has operations in France, United Kingdom, Spain, Belgium, Switzerland, Germany, Poland, Italy, Slovakia, Hungary, US, Mexico, Morocco, China, Brazil, Ivory Coast, Laos, Vietnam and South Africa. C Google (USA) HJ Heinz (USA) O T Google is a profitable, cash flow positive internet company whose principal activity is to provide advertising solutions, global internet search solutions through its internet site, and intranet solutions via an enterprise search appliance. It maintains an online index of websites and other content. Trademarks include Google, AdSense, AdWords, I'm Feeling Lucky, PageRank and Keyhole, Blogger, Orkut.com, Froogle, Gmail and Picasa. D O N Heinz is a company with a long history of profitability whose principal activity is to manufacture and market processed food products. Their products include ketchup, condiments, sauces, frozen food, soups, beans, pasta meals, infant foods and other processed foods. The products are marketed by, and distributed to, grocery stores, pharmacies, mass merchants, club stores, foodservice distributors, hotels, restaurants and government agencies. Heinz also owns or leases office space, warehouses, distribution centres, as well as research and other facilities. Major trademarks include Heinz, Classico, Farex, Ore-Ida, Boston Market, Smart Ones and Plasmon. Heinz has operations in North America, Europe, Asia Pacific and Africa, and they have grown their US domestic and international presence through aggressive acquisitions of world leading condiment brands. In recent years Heinz has used their excess cash to engage in a considerable amount of share buybacks. InBev SA (Belgium) InBev was formerly known as Interbrew SA. The Group's principal activities are the production and distribution of beer. The Group has developed and/or acquired over 200 global brands, including Becks, Stella Artois, Leffe, Hoegaarden, Staropramen and Bass. It employs nearly 70,000 people in 30 countries across the Americas, Europe and Asia Pacific. Jerini AG (Germany) Mittal Steel NV (the Netherlands) O PY Jerini is a young biotech firm that recently undertook an initial public offering. The Company's principal activity is the discovery and development of novel peptide-based drugs. It operates through two business segments, Jerini Pharma and Peptide Technologies. The Jerini Pharma segment is engaged in the discovery and development of targeted therapeutics for hereditary angioedema, liver cirrhosis, cancer and inflammatory diseases. The Peptide Technologies segment serves the life science industry and research community by producing custom and catalogue peptides using its integrated array-based technology platforms. T C The principal activity of Mittal Steel is the production of steel. They have operations in the United States, Mexico, Trinidad, Canada, Germany and France. Mittal specializes in the integrated mini-mill process and has a wide range of flat and long steel products. They produce a broad range of coated, cold rolled and hot rolled products and high quality wireless rods. During 2004 Mittal acquired LNM Holdings. They subsequently merged with International Steel Group and changed their name from Ispat International NV to Mittal Steel Company NV. At the time of this case, there was a glut on the worldwide steel markets. Thai Airways International (Thailand) N O Thai Airways' principal activity is the operation of domestic and international aviation services. This includes support services such as freight forwarding, warehousing, on-line ticketing, hotel and restaurant operations, fuel storage and filling for aircraft at the airport. Telekom Malaysia Berhad (Malaysia) D O Telkom Malaysia's principal activities are the establishment, maintenance and provision of telecommunication and related services under a license issued by the Minister of Energy, Water and Communication. Other activities include software development and sales, consultancy and engineering services, interactive multimedia communication services and solutions, printing and publications services, research and development activities, development, operation and marketing of e-commerce services, the implementation of government school projects, and the provision of multimedia education systems and software. Operations are carried out in Malaysia and other countries. TransCanada (Canada) TransCanada's principal activity is to transmit natural gas and power generation. They operate in two business segments: gas transmission and power. The gas transmission segment provides natural gas transmission from Western Canada to the rest of Canada and the United States, and investigates and develops new natural gas transmission, storage and liquefied natural gas regasification facilities in Canada and the United States. The power segment builds, owns and operates electrical power generation plants, and markets electricity. Copyright 2011 INSEAD Cash & ST Investments Total Receivables Other Current Assets Total Inventories Total Current Assets Intangibles Other LT Assets Property Plant & Equipt - Gross Property Plant & Equipt - Net Total Assets Accounts Payable ST Debt & Current LT Debt Other Current Liabilities Total Current Liabilities Other LT Liabilities LT Debt Total Liabilities Common Stock Retained Earnings Total Liab & Shareholders' Equity 3 T O B 7% 8% 4% 20% 39% 5% 5% 65% 51% 100% 8% 1% 9% 18% 18% 26% 61% 14% 25% 100% C 4% 11% 0% 4% 19% 54% 0% 65% 27% 100% 15% 5% 2% 22% 9% 19% 50% 35% 16% 100% E 5% 12% 2% 13% 32% 46% 0% 44% 22% 100% 11% 5% 8% 24% 12% 39% 75% -25% 49% 100% F 78% 7% 3% 0% 88% 3% 0% 14% 9% 100% 1% 0% 6% 7% 1% 0% 8% 73% 19% 100% G 93% 2% 1% 0% 96% 0% 0% 9% 4% 100% 7% 0% 7% 15% 6% 0% 21% 118% -38% 100% O PY C D 1% 4% 1% 1% 7% 4% 0% 135% 89% 100% 6% 6% 1% 13% 8% 46% 67% 24% 9% 100% Exhibit 1 Common-Size Balance Sheets N A 11% 12% 1% 4% 28% 5% 7% 112% 60% 100% 5% 7% 11% 23% 51% 14% 88% 5% 7% 100% D O I 4% 8% 5% 2% 20% 0% 0% 139% 80% 100% 3% 6% 17% 26% 2% 46% 74% 14% 11% 100% 05/2011-5791 H 17% 8% 0% 1% 26% 18% 0% 132% 56% 100% 8% 3% 7% 18% 1% 25% 44% 22% 34% 100% O PY C T O To order INSEAD case studies please contact one of the three distributors below: Centrale de Cas et de Mdias Pdagogiques N ecch, UK and USA D O ecch UK Registered Office: www.ecch.com Tel: +44 (0)1234 750903 Fax: +44 (0)1234 751125 E-mail: ecch@ecch.com ecch USA Registered Office: www.ecch.com Tel: +1 781 239 5884 Fax: +1 781 239 5885 E-mail: ecchusa@ecch.com www.ccmp-publishing.com Tel: 33 (0) 1.49.23.57.25 Fax: 33 (0) 1.49.23.57.41 E-mail: ccmp@ccip.fr Europe Campus Boulevard de Constance 77305 Fontainebleau Cedex, France Tel: 33 (0)1 60 72 40 00 Fax: 33 (0)1 60 74 55 00/01 www.insead.edu Asia Campus 1 Ayer Rajah Avenue Singapore 138676 Tel: 65 6799 5388 Fax: 65 6799 5399 Middle East Campus Muroor Road - Street n4 P.O. 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