We are trying to target, segment, and position a crossfit gym in Mexico. I feel like I am doing this wrong and I am feeling insecure about the lack of detail. My instructor is a marketing genius and I am worried I won't meet the high expectations at this point. This is what I have so far, but I am a little nervous to proceed.

Segmentation: The company's target audience is mainly made up of people who are looking for a community where high-intensity workouts are encouraged, as well as a sense of camaraderie. Those who want to improve their health but have limited time are also potential participants. Younger members 17-23, looking to see results and work with trainers who know what they are doing.

Athletes and more experienced fitness enthusiasts, looking to improve their performance who live in the area?

Professionals short on time, looking to get a dynamic, results-driven workout in.

Fitness level, goals, preferences, schedule, age.

Targeting: The primary target audience of this company is fitness enthusiasts who are looking for a community that values high-intensity workouts.

We will also cater to young professionals who are trying to improve their fitness but have limited time.

Athletes who want to improve their performance.

We will target these audiences through various forms of advertising, such as social media, email campaigns, and partnerships with sports teams and local businesses.

The company's primary target audience is the fitness enthusiast who is looking for a community where they can have high-intensity workouts, as well as a sense of camaraderie. Young professionals, who want to improve in their health but are limited by time, are also potential participants.

Positioning:

We aim to establish the gym as the preferred location for intense workouts that foster community, strength, and endurance.

To set ourselves apart from other competitors in the area, we will focus on providing a supportive community and experienced coaches who cater to all fitness levels.

The company's messaging will focus on the positive effects of CrossFit on one's overall fitness and as a safe way to see improvements in athletic performance while never getting bored in a workout.