We can directly observe attitudes, but we cannot use behaviors to infer attitudes and psychological states. True False Marketers typically classify customers by a given purchase how much they are involved in price they are willing to pay for their perception of how much they think about The are a group of approximately 1015% of the population who is so influential that the loss of one of these customers costs the firm more than the loss of later adopters. early adopters laggards late majority innovators