We discussed Walmart deciding to close on Thanksgiving Day. See excerpts from Ad Age article below. You can also find other info online.

Walmart U.S. CEO John Furner couched the decision as a way of appreciating employees for their work, as he also announced that the retailer would pay an additional $428 million in bonuses$300 per full-time and $150 per part-time employeebringing its pandemic bonus pay to a total of $1.1 billion. "We know this has been a trying year, and our associates have stepped up," Furner said in a statement. "We hope they will enjoy a special Thanksgiving Day at home with their loved ones."

As CMO of Walmart, would you do anything with this situation to strengthen your brand? Consider any existing brand equity that exists (positive or negative) in your answer. Also consider Walmart's role as an "essential retailer" during the pandemic. In your response please use supporting facts you find online.