we estimate that Jennifer would need about $20,000 to get the store ready to open. This includes some painting, a sign, and store fixtures. One advantage is that Jennifer doesn't need a complex payment processing system or cash registers, because she can check customers out using applications on a smartphone. This will save her several thousand dollars compared to a retailer who doesn't use this technology. Jennifer also needs to buy inventory, but she's uncertain how much inventory to buy. She could buy $10,000 of merchandise inventory, which would give her some basic styles in different sizes. However, she's considering buying an additional $20,000 of merchandise inventory, which would give her several additional styles for customers to choose from, plus many popular accessories. In addition to the start-up costs, Jennifer will require some working capital to run the store until it becomes profitable. She has $35,000 in savings and has room on her credit cards for $20,000 more. The store's projected expenses are $8,000 per month. The average article of clothing will sell for $50 and will cost her $10. Jennifer has observed that a store like hers typically sells between 150 and 350 articles of clothing per month, depending on how well the store is managed and marketed. But it typically takes 3 to 4 months before the store is selling at its maximum potential. The store will have three to four employees, who will work at minimum wage plus commission. The employees will likely be younger females who are just out of high school or in college. The last concern we have is about funding. What recommendations do you have for acquiring the capital needed to get this store off the ground? Should we look at equity financing or debt financing? And in either case, where should we look to find the funding? We realize this part is challenging, and your recommendations will be important for this start-up. That is all we have; we look forward to reading your report