We have a steady shift from the product-oriented or sales-oriented business enterprise to the customer-oriented business enterprise. Marketing and innovation are now the distinguishing features of a business organization from those of other types of social institution

2. We have also a gradual shift from caveat emptor (buyer beware) to caveat vendor (seller beware). This has clearly emphasized the social responsibility of business towards consumer and the need for consumer protection in the market place.

https://www.youtube.com/watch?v=IRb47n9hOgM

what are 5 important lessons from the video

1. What is digital marketing?

2. How many main pillars of digital marketing are there?

3. In the first 10 years, the web was heavily used as a static publishing and/or retailing (transactional) channel. This was known as:

4. This is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, techniques, technologies and or systems:

5. Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as:

6. The price at which the stock is sold to investors by the investment bank is called?

7. The underwriter spread of stock is $17000 and the net proceeds of the stock are $24000 then the gross products are?

8. The stock markets in which the already issued stocks are re-sold and re-bought are classified as?

9. ______________ is the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products.

10. The term "marketing mix" describes?

11. Political campaigns are generally examples of?

12. Who is the father of modern marketing?

13. Who suggested product, pricing, place, promotion all these in a company represents?

14. It serves as the most common source of leads generation for any company?

15. USP is defined as?