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We have discussed many bases for segmenting markets. Based on your observation of the marketplace, is there any segmentation base that has been overused or
We have discussed many bases for segmenting markets. Based on your observation of the marketplace, is there any segmentation base that has been overused or misused? Have you noticed any creative use of segmentation by any company
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Operations Management Processes and Supply Chains
Authors: Lee J. Krajewski, Manoj K. Malhotra, Larry P. Ritzman
12th edition
134741064, 9780273766834, 027376683X, 9780273766940, 273766945, 9780273766841, 273766848, 978-0134741062
