We have four different locations in mind for our expansion. The one thing that we are concerned about is how the cultural differences might have an impact on bringing our product into the market. Can you provide any insight on what we should look for?

Christopher Scott Sealey

Absolutely, Maria! The model outlined a few areas that we might want to take a look at today: individualism, uncertainty avoidance, and indulgence scores.

Individualistic Global

Geert Hofstede

Global Cultural