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We have never considered any costs as fixed. Therefore we first reduce the price to a point where we believe more sales will result. We

We have never considered any costs as fixed. Therefore we first reduce the price to a point where we believe more sales will result. We then go ahead and try to make the price. We do not bother about the costs. The new price forces the cost down. - Henry Ford

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Do you agree or disagree with this quote? Explain in detail using your own words. Apply specific management accounting theory learned during this course that backs up your argument. /25 marks

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