We have now established the importance of tracking and utilizing metrics in CRM efforts. Chapter 13 in theForever Transactionis dedicated to this topic. For this assignment, read the followingCase Study Article:How 5 B2B Companies Use a CRM to Increase Revenue by 839%(Links to an external site.)

Full URL:https://www.bloominari.com/blog/case-study-how-b2b-companies-use-crm-to-increase-revenue(Links to an external site.)

Once you have read through the case studies, pick1of the 5 cases and answer the following in memo format:

1) Summarize the main points of the case you chose.

2) How did the organization leverage CRM data (e.g. mining, analytics, data integration, pricing strategy, subscription model, 4 C's, etc.) to achieve their goal/desired result?

3) What was something new that you learned or that surprised you about CRM from reviewing this case?

4) Provide one way in which the information in this case connects (or is related to) theForever Transactionconcepts we have been studying.