We have started a company in which we will manufacture customised shirts for kids from ages 1-8. We will focus on the emotional attachment of the adults of the kids. For example we will print "I love my uncle" on those t-shirts and more like this.

Opportunities for our brand:

Growing market: Pakistan has a huge population, and as more individuals look for distinctive and personalised items, demand for customised children's products is set to rise.

Appeal on an emotional level: Parents and family members looking for heartfelt and sentimental presents for their children may relate to the shirts' emphasis on emotional connections.

Online platforms: Make use of social media and e-commerce platforms to increase your consumer base, reach a larger audience, and facilitate online sales.

Working together with influencers: Collaborating with people who have a lot of clout, such mother bloggers or social media stars, can help you promote your brand and improve its recognition

along your target market.

Profit from unique occasions like birthdays, festivals, and holidays to offer exclusive designs and specials, drawing in more clients at certain times.

Threats of our brand:

Competition: The custom shirt market in Pakistan can have current rivals or new entrants selling comparable products, necessitating that you set yourself apart through distinctive designs, superior quality, and first-rate customer service.

Economic factors: Market downturns, inflation, changes in disposable income, and other economic fluctuations may have an impact on consumer spending and the desire for luxuries like personalised shirts.

Products that are fake: Your brand's reputation could be damaged and sales could decline if your designs were copied without permission or it your intellectual property rights were violated.

Supply chain problems: Delays in obtaining materials, production haits, or quality control problems may affect your capacity to complete orders and satisfy client demands.

Cultural sensitivity: Make sure that the wording and graphics printed on the shirts are appropriate for their respective cultures and do not unintentionally insult or provoke, controversy, as this could harm your brand image

Required: Add these opportunities and threats in this table of EFAs and fill all the columns according to it.

External Factor Anal