Question
We have the following customers: Kenny: is an advocate and we spend $300 per month to retain him. Cindy: is a supporter and we spend
We have the following customers:
Kenny: is an advocate and we spend $300 per month to retain him.
Cindy: is a supporter and we spend $1200 per month to retain her.
Aaron: is an advocate and he costs us $900 per month to be an advocate.
Glenn: is a client and costs $250 per month to be retained.
Relative to others and based on Narayanda's (2005) categorization which customer is the partner?
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
