We have three companies that compete in the cell phone market with different strategies; company 1 focuses on annually offering a new version of its most popular cell phone, but there are few improvements, although the price rises drastically; company 2 focuses on selling cheap products, but with large quantities in the warehouse without having a wide variety of changes or products; Y Company 3 is focusing on hiring famous actors and athletes to promote its products.

In what traditional orientation of Philip Kotler is company 1 managed?

Answer Choice Group:

a)Sales orientation

b)Production orientation

c)Customer orientation

d)product orientation

What is the new culture that competes with Philip Kotler's three traditional orientations (Product Orientation, Production Orientation and Sales Orientation)?

Answer Choice Group:

a)Customer-centric company

b)culture country culture

c)Organizational culture

d)culture of change