Question
We know that global expansion requires marketers to consider what needs to be adapted to be successful in new international markets, and what can be
We know that global expansion requires marketers to consider what needs to be adapted to be successful in new international markets, and what can be standardised. Using a car as an example, explain what is meant by both of these concepts, and explain why you would or wouldn't standardise across all 4 Ps
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The law of marketing
Authors: Lynda J. Oswald
2nd Edition
2901439079248, 1439079242, 978-1439079249
