Question
we learned about Behaviorally Targeted Ads. (1) Describe what Behaviorally Targeted Ads are, (2) an example of how specific consumer behavior may lead to a
we learned about Behaviorally Targeted Ads.
(1) Describe what Behaviorally Targeted Ads are, (2) an example of how specific consumer behavior may lead to a specific Behaviorally Targeted Ad, and (3) one advantage AND disadvantage each of Behaviorally Targeted Ads.
(1) What is a Behaviorally Targeted Ad:
(2) Example:
(3) Advantage of Behaviorally Targeted Ad:
(4) Disadvantage of Behaviorally Targeted Ad:
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
