Question
We managebeach hotel gift shops in which we sell straw hats and other goods.Some of the hotels charge high rates and attract wealthier customers, while
We managebeach hotel gift shops in which we sell straw hats and other goods.Some of the hotels charge high rates and attract wealthier customers, while others charge lower rates and attract middle-income customers.A customer in the market for a straw hat almost never compares prices across hotel gift shops, so we have two neatly separated customer groups.Which of the following pricing practices fits this situation well?
1.We can maximize our profits on straw hats by a "two-part pricing"strategy in which customers pay a high-markup price to enter the gift shop, but products in the gift shop are sold at a very low markup.
2.This situation is a good candidate for "bundling" of goods. The gift shops can boost profits by selling straw hats in a package including sun screen.
3.We would benefit from "congesting pricing" in this case: charging a higher price for straw hatsin the more crowded hotel gift shop to deter overcrowding.
4.This is an excellent candidate for "differential pricing."We can sell our hats at a lower price in the cheaper hotels without undercutting our ability to charge higher pricesin the high-priced hotel.
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started