We need a memo on Napa Green: Industry Sustainability Initiative

Wine may seem an odd industry to be promoting sustainable practices as a prominent feature of its business approach. It's relatively small by revenue, localized and its products are luxury items for most consumers.

But it is also vertically integrated from ag practices and resourcing through 'manufacturing', storage, packaging and logistics to consumers, world-wide. It is also climate- and water- dependent, it uses a variety of external inputs to protect and improve its harvests, it has a massive solid waste load, there are packaging materials, weight and recycling/re-use issues. There appear to be real possibilities for 'circularity'/'waste is food.'

Napa Green ( https://napagreen.org/ ) is a non-profit company, organized to promote sustainability among wine industry participants across those various roles and stages of production and sale. In this memo, please consider two items:

1 - Take a cruise around their website, and rank/describe the top three industry challenges they are tackling, in your view, in terms of their impacts on the natural environment and industry sustainability.

2. Then, please ponder what two initiatives you'd recommend that they pursue next, to broaden the organization's influence and extend its impact.

The signature line from NapaGreen's executive director

Anna Brittain | Executive Director |Napa Green|805.636.3329

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952 School St. #403, Napa, CA 94559

I get asked, "Why should I make the effort to be sustainable?" Every aspect of a business extends from and returns to nature. Businesses have an onus to place themselves in the context of the ecosystems and communities on which they depend. A top-down commitment to sustainability is no longer a nice-to-have; we're facing a climate crisis.Truly successful, responsible businesses serve as leaders and educators, for their children and their children's children. And time and again these businesses prove sustainability elevates quality and experience.