We need to open a Whole Foods in Sweden outline the strategies you recommend. Consider- Porters Generic - cost/ differentiation/ focus, Ansoff's- new market development, market entry mode, Pricing and positioning strategies.

PRODUCT - product life cycle/ Boston matrix, product portfolio. PRICE- price elastic/ inelastic, penetration/ skimming/ neutral. PLACE - distribution, location, in store Vs. on line. Promotion- which of the nine tools will you use? Be specific on the channels/ mediums you will use, and why they would be relevant.