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We often speak of Contribution Margin (CM) and Contribution Margin Ratio (CMR). What are the two things that CM contributes to? In other words, why

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We often speak of Contribution Margin (CM) and Contribution Margin Ratio (CMR). What are the two things that CM "contributes" to? In other words, why do we "like" high CM (or CMR)? How does high CM contribute to creating a product line or firm

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