We will be adding a branded football helmet as new merchandise in a new football stadium as the season begins. The helmet would be personalized for the stadium's football team. The helmet would have a chin strap and be composed of high-quality, lightweight material like ABS plastic. The team's logo would be painted on the exterior of the helmet, and its colors would coordinate with those of the team. For comfort and protection, a thin layer of foam padding would line the interior of the helmet. What would you project the sales and revenue increases would be in offering an exclusive item like this to fans at games.