We work for UNA Corp. We sell educational supplies for corporate training. $3M$ corporation is one of our global clients. Our competitor, JAXCO recently offered $3M$ a deal that is $3\%$ better than our current agreement. The procurement officer contacts you and says, "You need to sharpen your pencil. JAXCO is beating you by $3\%.$ Based on last year's revenue that we paid you, this is a $$300,000$ issue."

Other interesting details:

Our current agreement is for $24$ months. We are currently in month $18.$

We have forced the market to receive a $4\mathrm{.}5\%$ rate increase for the past two years.

The current agreement with $3M$ contains a $35\%$ discount. This discount is a mid$-$range market rate according to our marketing team.

QUESTION: What will your pricing strategy be for this account? Explain why $($be sure to write all of the points that you are considering$).$