Weakness Negative incidents have occurred in recent years, which have had a negative impact on P&G's brand image. Procter & Gamble has had negative press in recent years. According to a 2016 report by Amnesty International, palm oil suppliers (Wilmar International), a raw material supplier to Procter & Gamble, profited from child labor and forced labor between the ages of 8 and 14. In addition, some workers were extorted, threatened or not paid for their work. All of the negative news will have a negative impact on P&G's brand image and make customers stop buying P&G products.

Threat Rising raw material prices have increased P&G's production costs. Amid the global pandemic, prices of different raw materials have risen. According to the data, price hike concerns have increased across all raw material categories. Prices of aluminium (48%), plastics (48%), ferrous metals and steel (48%), and wood, paper and cellulose (40%) saw the sharpest price spikes. The rising prices of different raw materials make P&G need to invest more funds to purchase raw materials when producing items, which seriously affects the production cost and net profit of P&G.

Identify the Company problems/Operation problem of P&G from the above paragraphs and make recommendations based on Corporate-level Strategy / International Strategy / Strategic Control / Corporate Governance / Strategic Leadership / Learning Organization / Ethical Organization(50Marks)