Weaver (2012) contends that a destination becomes an 'arena of innovation', as a matter of necessity, once carrying capacities are breached in the stagnation and decline stages. Select a mature destination that appears to have had its carrying capacities breached by tourism development at some stage and:

• Briefly explain it's current development stage and the fact that it has had carrying capacities breached by tourism development. Critically identify the measures that the destination managers and communities implemented or are about to implement to rejuvenate the destination
• Critically demonstrate how these measures are innovative in 2-3 areas in the following: organisation, collaboration, technology, product development, marketing, or management; innovative measures in each area explored are discussed in depth, and supported with both relevant theoretical.