Websites such as www.cancerpage.com offer cancer patients sophisticated medical data and advice in exchange for personal information that is then sold to advertisers and business partners and used by the websites to create products to sell back to patients. Some argue that cancer patients visiting these sites are willingly exchanging their personal information for the sites' medical information. Others contend that this kind of exchange is unethical. Please respond to the following:

If you were the marketing manager for an organization that sells products to this segment of the population and this type of personal information was not available through third parties, explain how you would obtain the personal information needed.