Web1 (roughly 1990-2005) was about open protocols that were decentralized and community-governed. Most of the value accrued to the edges of the network users and builders.

Web2 (roughly 2005-2020) was about siloed, centralized services run by corporations. Most of the value accrued to a handful of companies like Google, Apple, Amazon, and Facebook.

We are now at the beginning of the web3 era, which combines the decentralized, community-governed ethos of web1 with the advanced, modern functionality of web2.

Web3 is the internet owned by the builders and users, orchestrated with tokens.

(Thanks to@packyMfor this definition.)

Why does web3 matter?

First, let's look at the problems with centralized platforms. (I wrote more about thisback in 2018.)

Centralized platforms follow a predictable life cycle. At first, they do everything they can to recruit users and third-party complements like creators, developers, and businesses.

They do to strengthen their network effect. As platforms move up the adoption S-curve, their power over users and third parties steadily grow.

When they hit the top of the S-curve, their relationships with network participants change from positive-sum to zero-sum. To continue growing requires extracting data from users and competing with (former) partners.

Famous examples of this are Microsoft vs. Netscape, Google vs. Yelp, Facebook vs. Zynga, Twitter vs. its third-party clients, and Epic vs. Apple.

For third parties, the transition from cooperation to competition feels like a bait-and-switch. Over time, the best entrepreneurs, developers, and investors have learned to not build on top of centralized platforms. This has stifled innovation.

Now let's talk about web3. In web3, ownership and control is decentralized. Users and builders can own pieces of internet services by owning tokens, both non-fungible (NFTs) and fungible.

Tokens give users property rights: the ability to own a piece of the internet.

NFTs give users the ability to own objects, which can be art, photos, code, music, text, game objects, credentials, governance rights, access passes, and whatever else people dream up next.

NFTs exist on top of blockchains like Ethereum. Ethereum is a decentralized global computer that is owned and operated by its users.

Blockchains are special computers that anyone can access but no one owns.

Ethereum is powered by a fungible token, ETH, which is used to incentivize the physical computers that underlie the system. ETH is also the system's native currency for transactions, like NFT purchases.

There are many ways for users to acquire fungible and non-fungible tokens. You can buy them, but there are also ways to earn them.

Uniswap famously retroactively airdropped 15% of its governance tokens to early users of the protocol. Community grants like this have become common in web3 as a way to build goodwill and incentivize adoption.

You can also earn tokens through creative and entrepreneurial activities. For example, people are earning roughly $100 million worth of ETH per day selling NFTs.

Tokens align network participants to work together toward a common goal the growth of the network and the appreciation of the token.

This fixes the core problem of centralized networks, where the value is accumulated by one company, and the company ends up fighting its own users and partners.

Before web3, users and builders had to choose between the limited functionality of web1 or the corporate, centralized model of web2.

Web3 offers a new way that combines the best aspects of the previous eras. It's very early in this movement and a great time to get involved.

Questions-

Analyze the enclosed article for:

A. Applicable resulting possibilities by sector (list at least 2 ideas for 2 sectors)

B. Select an existing company and indicate how the arrival of Web3 might affect your current and future technical strategy

C. Framework for how you would evaluate emerging technologies in this space within a your org's governance