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Week 11. Nov 22: Cottle Taylor case. 1.What factors determine the demand for toothbrushes? How can this demand be increased? 2. How is Cottle doing

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Week 11. Nov 22: Cottle Taylor case. 1.What factors determine the demand for toothbrushes? How can this demand be increased? 2. How is Cottle doing in India? Has Cottle enjoyed a first-mover advantage? 3. How should Cottle accelerate the development of the toothbrush market in India

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