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Week 2: Paid Search Why is it important to establish key performance indicators (KPIs) before beginning a digital marketing campaign? What KPIs are? and what

Week 2: Paid Search

Why is it important to establish key performance indicators (KPIs) before beginning a digital marketing campaign? What KPIs are? and what types there are and explanation of them? Lastly the types of KPIs that you would use?

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