Week 3 Discussion Questions

****these answers will be rewritten in my own words****

The selection of color for a brand's logo, ad, and general marketing use is very important. Making sure the brand's colors are reproduced consistently across different mediums is also very important. Many brands use Style Guides or Brand Books to guide employees and outside vendors in creating consistent-looking pieces.

Check out Rochester University's Brand Book, see page 22 for RU's color guide.

Read through "How to use colors in marketing and advertising" via 99designs (

https://99designs.com/blog/tips/colors-marketing-advertising/ ) prior to answering the questions below.

1. Do a quick Google search and find a brand's advertisement. Share this ad with us. You can copy it in the forum or link to it.
2. What are the dominant colors?
3. Review other ads from this brand, are the colors consistent across the brand?
4. What about the brand's social channels, what colors does the brand use (same/different)?
5. Explain why you believe they choose these colors
6. If you were to design a personal brand logo what colors would you use and why?

UNIVERSITY LOGO PRIMARY COLOR PANTONE 186 C PANTONE BLACK C CMYK | 14.100.94.4 CMYK | 70.50.30.100 RGB | 206.32.47 RGB | 45.41.38 HEX | ce202f HEX | 2d2926 PANTONE 420 C WHITE CMYK | 21.16.15.0 CMYK | 0.0.0.0 RGB | 198.200.200 RGB | 255.255.255 HEX | c6c8c8 HEX | ffffff SECONDARY COLOR PANTONE 7458 C Secondary color is not used in Rochester CMYK | 53.3.8.9 RGB | 113.178.201 University logos, but can be used as an RGB | 7162c9 accent in collateral material