Week 3 Discussion: Target Markets

For this week's discussion, we will take a look at the website for theSkinny Cow ice cream company.

Review the website, then compose a post that responds to the following questions: https://www.skinnycow.com/products/all/

1. How does the brand segment the market for novelty ice-cream? Geographic? Demographic? Psychographic (lifestyle)? Benefit sought? Explain and include 1 reference.
2. Whichtargeting strategy(see link) have they chosen?
3. Whichpositioning strategy (or strategies)(strategies) are they using? Explain.