Week 4 Economic Environment Analysis Canvas Lectures Economic Environment Analysis I 1. Assessment of market potential 2. Demographic drivers of market potential 3. Economic drivers of market potential Economic Environment Analysis II 1. The demographic transition model 2. The transitions in the model, their causes and consequences 3. Concept of demographic dividend Economic Environment Analysis III 1. The demographic transition model - Alternative scenarios for stage 5 Economic Environment Analysis IV 1. Comparing incomes and purchasing power