Week 4

Zevia, a natural cola sweetened with Stevia leaf extract, plans to launch a new flavor. U.S. cola sales last year were $29.4 billion. Cola sales and population are highly correlated (1% of population equals 1% of cola sales). Colas, in bottles and cans, are sold through the following channels (market share): (a) Superstores (e.g., Target, The Home Depot) 33%; (b) Grocery stores (31%); (c) Convenience stores (26%); (d) Specialty restaurant (e.g. pizza restaurant) 9%; (e) Mobile food outlets 1%

Zevia, at first, plans to distribute the new flavor through grocery stores and Superstores in Ohio, Pennsylvania, Kentucky, West Virginia, and New York. Together these five states account for 15.30 % of the U.S. population (based on 2019 U.S. Census website estimates).

What is Zevias relevant market in $?

$2,878,848,000

$2,987,065,000

$2,243,888,000

$2,739,423,000

Its complete question. kindly solve