Week 5 Discussion Board 33 unread replies.33 replies. Machines and Us Review the following videos: WEB 2.0 The Machine Is Using Us Web 2.0 ... The Machine is Us/ing UsLinks to an external site. Web 2.0 ... The Machine is Us/ing Us Review the information in the Chapter 13 Case and check what happened when IBM Watson played Jeopardy in 2011 IBM's Watson on Jeopardy!Links to an external site. IBM's Watson on Jeopardy! Artificial Intelligence is being integrated into various processes. The Web 2.0 has opened up ideas for collaboration and innovation. In this forum: Research and identify additional innovations in technology. Explain how these innovations can be used by a business to create competitive advantage. What concerns do you have, as a business manager, on implementing this technology?