Week 8 Discussion

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Review the Xerox: Building Customer Relationships through Personal Selling

and watch the video: kerin.tv/14e/v20-2 (https://www.viddler.com/embed/74096e5a) on page 605 and respond to the following questions:

1 How does Xerox create customer value through its personal selling process?

2 How does Alison Capossela provide solutions for Xerox customers?

3 What recommendations do you suggest to improve Xerox relationship with their customers?

he correct full-text reference is: Kerin, R. & Hartley, S. (2019). Marketing. [VitalSource Bookshelf].

Retrieved from:

https://online.vitalsource.com/#/books/1260809773/