Question
Week 8 Discussion Minimum 300 words Review the Xerox: Building Customer Relationships through Personal Selling and watch the video: kerin.tv/14e/v20-2 (https://www.viddler.com/embed/74096e5a) on page 605 and
Week 8 Discussion
Minimum 300 words
Review the Xerox: Building Customer Relationships through Personal Selling
and watch the video: kerin.tv/14e/v20-2 (https://www.viddler.com/embed/74096e5a) on page 605 and respond to the following questions:
1 How does Xerox create customer value through its personal selling process?
2 How does Alison Capossela provide solutions for Xerox customers?
3 What recommendations do you suggest to improve Xerox relationship with their customers?
he correct full-text reference is: Kerin, R. & Hartley, S. (2019). Marketing. [VitalSource Bookshelf].
Retrieved from:
https://online.vitalsource.com/#/books/1260809773/
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
132161079, 978-0133076752, 013307675X, 978-0132161077
