Week One Assignment - Homework 1 Choose ONE of the 3 Following Questions below. Be sure to Identify the question prior to your answer and use citations and references from the text /lectures/ or research to support your answers for full credit. APA Format required. ( See A Short Guide to APA Format Style) Week 1 Assignment 1A. Give an example of a recent purchase experience in which you were dissatisfied because a firm's Marketing Mix did not meet your expectations. Indicate how the purchase fell short of your expectations and also explain whether your expectations were formed based on the firm's promotion or something else. 1B.Distinguish clearly between a Marketing Strategy and a Marketing Mix. Use an Example to illustrate the concepts. 1C. What are the social and ethical issues a company should consider when entering a foreign market?

You choose any of the following questions to answer but it has to be in Apa format and it should be about 3 to 2 pages.