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Weigs Market produces and sells a single product. For the upcoming year, TWeigs originally budgets a per unit selling price of $61 per unit, variable
Weigs Market produces and sells a single product. For the upcoming year, TWeigs originally budgets a per unit selling price of $61 per unit, variable cost of $49 and total fixed costs of $1,260,000. At the last minute, management changes its mind regarding its marketing strategy and launches a new advertising campaign which increase total fixed costs by 20%. To main the breakeven level of unit sales in the original budget, management would have to increase the selling price to
$62.20
$62.50
$63.40
$64.60
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