Welcome Inc. is a chain of fast-food restaurants located in major metropolitan areas in the South. Sales have been growing very slowly for the last two years. Management has decided to add some new items to the menu, but first, they want to know more about their customers and their preferences.
1. Formulate the appropriate management decision problem. Define an appropriate marketing research problem corresponding to the management decision problem.  2. Develop two appropriate research questions, each with suitable hypotheses, based on the marketing research problem you defined in question 1.  

3. Develop a graphical model explaining how a typical consumer would select a fast-food restaurant. 

4. How can Welcome Inc. make use of exploratory research to understand how household consumers enjoy fast food?  

5. Describe one way in which Welcome Inc. can make use of descriptive research.  

6. Describe one way in which Welcome Inc. can make use of causal research. 

7. Discuss the role that marketing research can play in helping Welcome Inc. maintain and build on its leadership position in the fast-food market.